In its early days from 1893 to 1905 pepsi cola was known as Brads drink and the logo was very simple.  The consisted of the words Brads Drink written out with a cowboy style font. After a few years they decided it was time for a change, in the logo that is. THE change completely renamed the company to "pepsi" cola and the logo was just those words written out in a scripture style font. To me this font added a more elegant element to the brand. Fallowing the name change pepsi messed around with a couple variations of there scripture logo until finally agreeing on a nice sleek scripture font that reads pepsi cola. After there simple logos pepsi stared to mess around with a red white and blue bottle cap with a centered pepsi cola. Finally pepsi created a circle withe a light line symbolizing a smile with they still use to this day. The new font to me feels a little flat and to simplistic. I was a bigger fan of there glossy gradient filled originals but hey what the hells my opinion worth?.