TYPOGRAPHY BRUH 

Serif has little accents to add emphasis on parts of letters whereas sans serif is very blocky and clear cut. 

Serif works very well for small typing whereas san serif is more commonly used for titles and headers. 

!!WARNING!!:To many fonts in a design can spoil the effect

fonts that are to alike tend to cause ambiguity.

All caps are the equivalent of shouting and makes things harder to read. 

Left alignment reads easiest, consider eye flow as it moves down a page.

Tools used with discretion 
Italics, bold, size, color, typestyle change. 

When making something visually pleasing balance is key. 

KERN: stupid lil space in between letters 

Tracking: different to kerning because it has to do with the entire word. Don't go to far or it could kind of bunch all the words together taking a hit on eligibility.